Summer Travel Trends 2018


Summer Travel Trends 2018

Memorial Day kicks off the unofficial start of summer, and many will soon be gearing up for their next big adventure. This is a perfect time to look at some of the hottest trends for travel this season.


Eco-friendly Hotels

As more people decide to follow an eco-conscious lifestyle at home, it should not come as a surprise that their choice in travel and hotels are also greener. In 2017, eco-friendly travel options were projected to increase up to 36% to meet travelers’ demands, and nearly two out of five travelers will be interested in an eco-tour travel experience. According to Pinterest, searches for eco-friendly hotels are also up 125% this year.

Embassy Suites Denton Lobby

Embassy Suites Hotel & Convention Center Lobby – Denton, TX


Many hotel brands have taken notice and have shifted to meet consumer expectation. The BR&P designed Embassy Suites Hotel & Convention Center in Jonesboro, AR, which celebrated its groundbreaking this month, is designed to be LEED Certified. Another Embassy Suites Hotel & Convention Center project in Denton, TX is outfitted with 1,000 solar panels, which over the lifetime of the system will reduce the hotel’s carbon footprint by more than 11,000 tons.


Solo Travel

According to Google trends, searches for solo travel are at an all-time high this year. More travelers than ever before are opting to see the world alone. There has especially been a rise in solo adventure traveling for women. With minimal vacation days, travelers are seeking out active experiences including backpacking, wilderness tours and cycling across foreign countries, rather than vacationing at an all-inclusive resort.

Solo traveler on mountain

The retailer REI holds small-group tours through their company REI Adventures. The company has expanded its female-only tours (which are also led by women) to 19 offerings after seeing three times the interest it had forecasted for the tours in 2017. Tours include adventure trips all over the world from hiking in New Zealand and Iceland to sea kayaking in Puerto Rico. Looking to stay closer to home, but still want adventure? The BR&P designed Embassy Suites in Loveland, CO sits close to multiple hiking destinations including Rocky Mountain National Park.


Extending Business Trips to Long Weekends

More employees than ever before are extending their business trips by a few extra days or weeks for personal vacations. According to a survey completed by AARP, 74% of millennials expect to bring work along on a trip; 65% of Gen Xers plan to do the same, but just 56% of boomers are likely to work while out of the office. With access to reliable Wi-Fi almost all around the world, advances in online communication tools and professional co-working spaces, it is easier than ever to live and work in different destinations for longer periods of time.

Tru - Command Center

Hotels are offering flexible room layouts for working as well as co-working spaces in their redesigned lobbies. The lobby in the BR&P designed Tru by Hilton in Camillus, NY is divided into four zones for working, eating, playing, and for lounging. Home2 Suites also offer flexible room layouts for guests to work.


Small Town Destinations

Travelers are skipping big cities to explore smaller towns. According to Pinterest, searches for small-town destinations are up 94%. People are booking trips that allow them to be active, eat great food, and experience nature, all which are easily accessible in a smaller town (and one that typically comes with a smaller price tag).