Hospitality Design Trends 2020


As we near the end of 2019, you might wonder what some of the Top Hospitality Design Trends will be for the start of the new decade. So we’ve gathered a list of 5 trends we think will be predominate in 2020.

1. Digital continues to transform the guest experience

As digital technologies continue to advance, it is no surprise that the future of the hospitality industry will continue to be driven by these innovative and powerful technologies. With the high number of tech-savvy travelers today, hotel brands continue to find ways to implement technology in a way to underpin the conveniences of the guest’s stay. Technology being introduced into the hospitality industry includes the same tools, apps, and experiences patrons have at home.  This makes it easy to access and control things right from their fingertips. Hotels also are starting to integrate the use of artificial intelligence, augmented reality, and virtual reality. Doing this can allow for an increased level of customer service and engagement as well as allowing viewers to see highly realistic versions of things, such as their hotel room before booking or food from a hotel restaurant menu.


See examples of evolving technologies in the hotel industry below:

See Hotel Management‘s blog post: Smart devices create new opportunities for guestroom design  for more on the topic.


2. Culturally immersive experiences

Culturally immersive experiences are becoming even more prevalent with the shift in today’s travelers valuing experiences over commodities and amenities. According to Skift, 67% of high-income travelers would put activities above a nice hotel room when it comes to spending their money.


For hotel brands to continue to be successful in the industry, this means creating unique local and personalized experiences for guests. Along with certain hotel franchises that are pushing this movement, local jurisdictions are also implementing development requirements that make new developments more culturally integrated with the community. Many jurisdictions are requiring local culture integration programs into any new development which in turn makes each new hotel a unique experience.

Cambria Hotel McAllen, Texas

Cambria Hotel McAllen, Texas 


3. Sustainability

As we near 2020, eco-friendly practices continue to become more prevalent as properties are focusing on what they could do to minimize their carbon footprint. As we’ve seen this year with the plastic straw bans, the number of consumers concerned with environmental issues is starting to climb as well as their interest in knowing how businesses are taking part in going green.


According to Diana Verde Nieto, co-founder and CEO of Positive Luxury,

“Millennials are twice as likely to support brands with strong management of environmental and social issues and expect brands to not only manage their impact but communicate it.”

Some key eco-friendly hotel industry trends pointed out by Dr. Legrand, a guest editor-in-chief in Hotel Yearbook, are:

  • Cutting down on food waste

  • Minimizing water usage beyond the hotel room

  • Eliminating plastic

  • Conserving energy

  • Creating a paperless hotel

  • Integrating sustainability into the hotel architecture

Learn more about the current trends in sustainable hospitality here.


BRP has designed numerous LEED (Leadership in Energy and Environmental Design) certified hotels including: