The hospitality industry is constantly changing to keep up with market expectations. To keep up with demand, hotels continuously look for ways to improve the guest experience. As 2017 comes to a close, here are some hospitality design trends on the rise in 2018.
Creating Authentic Experience
There’s been a growing importance of locally sourced everything. Not only does this apply to food and retail, it also includes art and decor. Hotels are moving away from the generic and shifting towards creating authentic experiences. In part to the rise of Air BnB, guests are wanting to fully experience the locale, and not just the amenities the hotel has to offer.
At the BR&P designed Embassy Suites Hotel & Convention Center in Denton, TX, inspiration has been drawn from the local Denton art scene and the University of North Texas. For example, the lobby will include custom light fixtures made from musical instruments, and flexible seating spaces to allow for pop-up musical performances and art exhibitions.
The BR&P designed Aloft Hotel in Glendale, AZ
Other brands include the Aloft Hotel brand, which embraces the music industry as one of its key branding pillars. At its W XYZ bar, Aloft hosts live performances by local musicians. BR&P recently completed the design for an Aloft Hotel in Glendale, AZ located near the University of Phoenix Stadium and Westgate Entertainment District with construction expected to begin late this year. Another brand that features local flavors is Cambria Hotel & Suites. At their restaurants and bars, locally inspired dishes and local craft brews are featured.
Connecting Nature to Health: Biophilic Design
In 2018, expect to see more biophilic design. This is based on the theory of biophilia, which is the connection between humans, the natural world and how that can link to our health, well-being and productivity. Some design principles include increased exposure to daylight, having rooms with views of nature, the use of sustainably sourced materials, living “green” walls and natural patterns in the architecture.
The BR&P designed Embassy Suites Hotel in Denton, TX has many biophilic design features
Hotels jumping on the trend are experiencing better air quality and lower energy costs. Biophilic design also reduces stress and can improve guest mood, leading to positive guest reviews. The Embassy Suites Hotel in Denton, TX will feature a 23-foot high living wall in the lobby. The hotel also showcases natural patterns within its design. One of these patterns is in a decorative wall between the business center and lobby. The wall, constructed of patterned glass, is made to look like the rings of a tree trunk. Another feature is the decorative covering behind the front desk, which is designed to look like a microscopic view of a leaf.
Evolution of the Lobby
Hotels are shifting their focus from the guest room towards the lobby, since guests often receive their initial impression here. In 2018, the traditional front desk will continue to go by the wayside. One prediction is that the front desk will be replaced by sofa check-ins handled by staff using tablets, while guests sip comfortably on their beverage of choice. Hotels are also wanting to move their guest out of their room and into lobbies, which are being used as hubs of social activity, entertainment, co-working and business networking.
The Tru by Hilton lobby is called the Hive and has a designated “play” zone.